Capriotti’s launches statewide Nevada partnership with NIAA

Capriotti’s Sandwich Shop is teaming up with the Nevada Interscholastic Activities Association for a first-of-its-kind statewide initiative spanning the 2026-27 academic calendar. The partnership adds sponsorships, prizes and catering discounts around Nevada high school sports and activities.

Why it matters: - Capriotti’s is expanding beyond local community support into a statewide program tied to Nevada high school athletics. - The partnership gives the sandwich chain a visible role at major student events across Las Vegas, Reno and other Nevada communities. - The collaboration adds support for student-athletes while giving NIAA schools a new food-service perk.

What happened: - Capriotti’s Sandwich Shop announced a new partnership with the Nevada Interscholastic Activities Association on October 15, 2026. - The company said the deal launches its first statewide initiative. - The program covers the 2026-27 academic calendar. - The initiative begins in October with regional volleyball and soccer playoffs. - The schedule continues with regional cross country and regional football playoffs. - In 2027, the partnership will highlight basketball, golf, softball, swimming, skiing and other activities.

The details: - The partnership will support more than 30 state championships. - It will also back multiple regional tournaments and events. - Capriotti’s plans to offer prizes, ticket giveaways and other activations at select events. - The company is extending a special catering discount to all NIAA member schools. - Ashley Morris, CEO of Capriotti’s Sandwich Shop, said Nevada is the company’s home and the brand wants to make a bigger impact for student-athletes across the state. - Morris said the NIAA spotlights the hard work and achievements of Nevada youth. - Brady Raggio, general manager for NIAA Sports Properties, said the organization is grateful for Capriotti’s support and collaboration. - The NIAA was founded in 1922. - The association oversees secondary school athletics and student activities throughout Nevada. - The nonprofit has about 125 member schools. - The NIAA regulates eligibility standards for student-athletes, oversees official state championship tournaments, and approves and certifies high school coaches and game officials.

Between the lines: - Capriotti’s is using sports sponsorship to deepen its Nevada identity and build year-round visibility with families, schools and local communities. - The NIAA benefits from a corporate partner that can help add event support without changing its nonprofit structure or funding model. - Capriotti’s also frames the deal as part of a broader youth-support strategy that includes football camps, library reading programs, back-to-school drives and donations. - The NIAA says it does not receive state funding and relies on corporate partnerships, ticket sales and member dues.

What's next: - The first events under the partnership will roll out this month with fall regional playoffs. - Additional activations are expected across winter and spring sports in 2027. - Capriotti’s says more information about the brand is available at capriottis.com.

The bottom line: - Capriotti’s is turning a local restaurant brand into a statewide youth-sports partner in Nevada, with a calendar of championships and school events that stretches through the 2026-27 school year.