Scofield Group expands Zillow Preferred as Las Vegas shifts to all-Preferred model

Scofield Group says it is growing its Zillow Preferred footprint in Southern Nevada as Zillow moves the Las Vegas-Henderson-Paradise market to 100% Zillow Preferred on Dec. 2, 2026. The brokerage says its two teams already hold the highest connection allocation in their operating footprint, reflecting a long-running relationship with Zillow that began in 2012.

Why it matters: - Zillow's move to a 100% Preferred model in Las Vegas could reshape how leads are distributed across one of Nevada's largest housing markets. - Scofield Group says its position in the program gives it a head start as Zillow concentrates all new connections among Preferred partners. - The shift raises the stakes for teams that can convert connections into closings and maintain strong performance over time.

What happened: - Scofield Group said it is expanding its Zillow Preferred presence as Zillow prepares to transition the Las Vegas-Henderson-Paradise market to 100% Zillow Preferred beginning Dec. 2, 2026. - The Las Vegas brokerage said it currently operates two Zillow Preferred teams across Southern Nevada. - Zillow told participating partners in a Sept. 22, 2026 communication that all new connections in the market will go exclusively to Zillow Preferred partners starting Dec. 2. - Zillow also said connection opportunities will be allocated as additional teams enter Preferred.

The details: - Scofield Group says its teams receive the highest connection allocation within their Las Vegas Zillow Preferred operating footprint, based on internal Zillow program data. - Zillow does not publish a public Las Vegas leaderboard ranking Preferred teams by connection allocation. - Zillow told partners that "performance determines share." - Zillow said connections are not distributed evenly. - A team's share of available market volume is based on performance over time and its footprint within the market. - Zillow also told partners that teams that continue performing well can maintain their share and potentially grow it as newer teams work toward established standards. - Scofield Group serves Las Vegas, North Las Vegas, Henderson, Boulder City, Pahrump, Mesquite, Amargosa Valley, Sandy Valley, Primm, Searchlight, Indian Springs and Mount Charleston. - The brokerage said it has built its systems around responsiveness, appointments, customer progression, conversion, CRM accountability, customer experience and successful closings. - Scofield Group has reduced its roster from about 110 agents to roughly 33 while increasing overall production and sales volume, according to company records.

Between the lines: - The move to a smaller, more selective roster suggests Scofield Group is prioritizing efficiency and conversion over headcount. - Zillow's performance-based allocation model favors teams that can respond quickly and sustain measurable results. - Scofield Group's emphasis on accountability and coaching appears designed to protect its share as more teams enter the Preferred program. - Kirby Scofield, broker and owner, said the brokerage's relationship with Zillow dates to 2012 and has continued through multiple program changes.

What's next: - Scofield Group is selectively recruiting additional full-time real estate professionals as Zillow expands Preferred throughout Las Vegas. - Candidates will be evaluated on responsiveness, coachability, customer service, CRM discipline, appointment-setting ability, conversion and willingness to work within measurable standards. - The brokerage said it does not plan to rebuild simply for headcount and instead will focus resources on agents who can produce strong consumer outcomes. - Consumers looking to buy or sell in Las Vegas and Southern Nevada can connect with Scofield Group. - Full-time agents interested in joining a Scofield Group Zillow Preferred team can contact the brokerage about qualification and performance requirements.

The bottom line: - Scofield Group is betting that a long Zillow relationship, concentrated resources and performance discipline will matter more than size as Las Vegas moves to an all-Preferred lead model.